Privacy Policy

What is your Privacy Policy?

This Privacy Policy describes the types of personal and nonpersonal information Xcel Brands, Inc. (“Xcel Brands”, “we,” “us”) collect on (the “Site”), how we use such information and to whom and under what circumstances we may disclose it. By using the Site, you agree to the collection, use, and disclosure of your personally identifiable information as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site.

Collection of Information

Personal Information

Xcel Brands collects personal information from you only when you register on the Site, complete a survey, contact us, and/or order products and services. Personal information collected may include, among other things, name, e-mail address, billing address, payment information and such other nonpublic personal information as may be necessary to facilitate our contact with you or to fulfill your purchase.

Non-personal Information

As part of the standard operation of the Site, Xcel Brands may also collect certain non-personal information from you, including but not limited to your browser type, operating system, IP address and the domain names from which you accessed the Site and to which you go after leaving the Site. In addition, we may collect information about your browsing behavior, such as the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site and other click-stream data.

We may combine the information we collect from you with information we receive from other online and offline sources.


We may use cookies to collect the non-personal information described above. A cookie is a small text file that may be stored on the hard drive of your computer when you access the Site. We may also use cookies to: (1) provide you with customized content and advertising; (2) monitor Site usage; and (3) conduct research to improve our content and services.

You are free to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all our offerings. Check the “Help” menu of your browser to learn how to change your cookie preferences.

Use of Information

We may use the information we collect from you for any of the following purposes: (1) to fulfill your requests for products and services; (2) to provide you with targeted offers and advertising on the Site; (3) to contact you with information and promotional materials and offers Xcel Brands as well as from our marketing partners; (4) to contact you when necessary; (5) to review Site usage and operations; (6) to address problems with the Site, our business or our products and services; and (7) to protect the security or integrity of the Site and our business.

Contact us at if you do not want to receive targeted offers and advertising from us using the contact information you have provided.

Disclosure of Information

We will transfer or otherwise disclose information collected from and about you to the following entities only for the following purposes: (1) to our employees, independent contractors, consultants, business associates, service providers and suppliers, if the disclosure will enable any of these entities to perform a business, professional or technical support function for us; (2) to our employees, independent contractors, service providers and suppliers, to fulfill a product or service request; (3) as necessary if we believe that there has been a violation of the Site Terms of Use or of our rights or the rights of any third party; (4) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (5) as provided for under the “Unforeseen Circumstances” section below.


We have taken certain physical, electronic, contractual, and managerial steps to safeguard and secure the information we collect from Site visitors.


We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of thirteen.

Third-Party Websites

The Site may contain links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these sites. Accordingly, we recommend that you review the privacy policy posted on any site that you may access through the Site.

Unforeseen Circumstances

As we continue to develop our business, we may sell or buy other businesses or entities. In such transactions, personal information may be one of the transferred business assets. Also, in the event that C Wonder Licensing, LLC or substantially all of its assets are acquired, your personal information may be one of the transferred assets.


If we change this Privacy Policy, we will post those changes here and revise the Effective Date accordingly. Material changes to the policy will be posted on the Site for 30 days before taking effect.

Contact Us

If you have questions or concerns about this Privacy Policy, contact us at